The South by Southwest festival is wrapping up this weekend in Austin.

For music lovers, the opportunities to discover new bands there are endless at the the South by Southwest festival in Austin, Texas.

The role of the music journalist has changed so much over the years — especially now that anyone who wants to tweet or post or blog about music can and does. So, do we even need so-called “professional” music journalists now?

Every year, thousands of bands vie for spots at official showcases at the South by Southwest music festival in Austin. But in the 30 years since it got started, it’s become bigger and bigger. Over 2,200 bands played on official showcases last year, which means it’s harder and harder for bands to get noticed. Is going to South by Southwest worth it for bands?

This year’s South by Southwest festival came under a lot of scrutiny because of some language in the contract it gives to musicians.

The giant music, film, and tech festival South by Southwest is underway in Austin, and KJZZ’s Sarah Ventre is heading out there to cover the music portion.

The South by Southwest music festival in Austin, Texas, comes to a close on Sunday, though you would not know it by walking down the damp city streets.

KJZZ’s Sarah Ventre caught up with two members of the Tucson band XIXA at SXSW.

In a time when musicians can record, produce, release, and publicize their own music outside of a recording studio and inside a studio apartment, the answer to the question is complicated.

Tucson's Message to the Masses and Phoenix's Qais Essar are two of eight Arizona bands playing in official South by Southwest showcases.

While South by Southwest is still considered a great place to personally discover music, the massive scale and success of the festival means that now, bands’ expectations have changed.

Each year around this time, tens of thousands of people descend on Austin, Texas, for the South by Southwest festival. The largest and most well-known component of this is South by Southwest Music.