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Why Phoenix-based Sprouts is sponsoring college sports on the other side of the country

KJZZ | By Mark Brodie
Published July 18, 2024 at 11:22 AM MST
Sprouts Grocery Store
Domenico Nicosia/KJZZ
A Sprouts Farmers Market store in metro Phoenix.

As of the beginning of this month, Arizona-based Sprouts Farmers Market has become the official grocer of the Southeastern Conference, known as the SEC.

The company has been a sponsor of college and professional sports before, but Alisa Gmelich says this is a new chapter.

Gmelich is the chief marketing officer for Sprouts. She joined The Show to talk more about this new partnership.

Alisa Gmelich
Sprouts Farmers Market
Alisa Gmelich
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Mark Brodie
Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.
See stories by Mark Brodie
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