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Phoenix's Wallace and Ladmo Way street sign celebrates TV show's legacy and coveted Ladmo Bag

A view of the intersection of North McKinley and 1st Avenue is shown here. Amid the other traffic lights and street signs, the new ceremonial 'Wallace and Ladmo Way' sign can be seen in blue and white.
Kirsten Dorman/KJZZ
On April 16, 2025, city officials gathered to honor the cast crew of the iconic local kids television show with a new ceremonial street sign for 'Wallace and Ladmo Way.'

For more than 35 years, "The Wallace and Ladmo Show" brought laughs to Valley TV screens for decades — and regularly handed out the coveted Ladmo Bag.

As of Wednesday, the city of Phoenix is honoring its origins with a new ceremonial sign for Wallace and Ladmo Way.

Phoenix Mayor Kate Gallego and other City Council leaders, who received their very own full-sized Ladmo Bags, were there with the cast and crew gathered to officially unveil it.

A plastic folding table is pictured outdoors on a sunny day; roughly four to five rows of paper bags with block letters in black ink that clearly read 'LADMO BAG' can be seen. Three lines of text below are too small to read, but one line of text above the large letters is the word 'commemorative.'
Kirsten Dorman/KJZZ
Commemorative Ladmo Bags were available for those present to commemorate the unveiling of Wallace and Ladmo Way, a ceremonial street sign on the corner of 1st Avenue and McKinley in downtown Phoenix.

“We are back at the KPHO former studio site, where some of the magic happened, but it happened throughout our community,” said Gallego. “And we hope people driving through will remember smiling kids, who learned a lot and who felt deeply connected to a show that was truly one of a kind.”

Gallego officially declared Wednesday "Wallace and Ladmo Day" in the city.

Pat McMahon remembers coming to film near Firth Avenue and McKinley for years — before the light rail ran through the intersection — and says it was a privilege.

Pat McMahon is seen at the center-front of this photo, standing on an outdoor platform stage along with roughly half a dozen members of the Phoenix city council and mayor Kate Gallego, who is holding a large red folder bearing the city logo. Councilmember Carlos Galindo-Elvira stands to the right of McMahon, holding a replica of the new ceremonial street sign they're honoring.
Kirsten Dorman/KJZZ
Phoenix City Councilmember Carlos Galindo-Elvira (center right) presents Pat McMahon (center left) with a replica of the newly unveiled ceremonial street sign for Wallace and Ladmo Way.

“When you work with a couple of people like that in a community like this, who embraced us,” he said of his co-hosts Ladimir "Ladmo" Kwiatkowski and Bill "Wallace" Thompson, whose families attended in their honor. “Because we made them laugh. We made the kids laugh — and their parents laugh, and their grandparents, and, in fact, even some of the people on the crew.”

He called being there this week, where there’s now a new blue sign for Wallace and Ladmo Way, a highlight of his career.

Ventriloquist and writer Dan Horn now runs the show’s fan club, including a Facebook group with thousands of members and a TikTok account posting show clips he’s finding new ways to use. He said gathering with fellow cast and crew for the sign unveiling felt like a reunion.

Dan and Scott Horn stand side by side in collared shirts that differ in color and pattern, but both stick to a cool-toned pallet. They're both holding brown paper bags; commemorative Ladmo Bags. They're both wearing sunglasses and smiling at the camera, standing in front of a mural featuring Wallace, Ladmo, Gerald and more.
Kirsten Dorman/KJZZ
Dan Horn (left) is a ventriloquist and writer who worked on "The Wallace and Ladmo Show" for eight years. He and Scott Horn (right) said the legacy of the late actors who played the show's titular is alive and well, especially now that drivers will now pass the sign for Wallace and Ladmo Way daily.

“It’s just fun,” said Horn, “and I think every once in a while, I think we need to be reminded to just, once in a while, have fun. There doesn’t need to be an ulterior motive.”

Horn said the new sign is a lasting tribute to those who created the show, and to the generations who continue to cherish it along with Kwiatkowski’s and Thompson’s memories.

“It’s about celebrating what they did while they were here — and that’s the focus, we’re still trying to get laughs,” said Horn, turning and eventually pointing up at the giant mural behind us featuring their faces to add, “They’re right up here, still here.”

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Kirsten Dorman was a reporter at KJZZ from 2022 to 2025.