This is the "Latino Century," according to our next guest. In fact, it’s the title of his new book.
Mike Madrid is a longtime political consultant, cohost of the Latino Vote podcast and author of the new book "The Latino Century: How America’s Largest Minority Is Transforming Democracy."
Madrid says Latino voters are becoming the most important voting bloc in the country — and both parties are failing them.
He spoke with The Show more about it, beginning with the cover of the book, which features a portrait he painted of a Latino version of the famous "American Gothic."
