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How Charlie Kirk inspired young conservatives, and why he picked Arizona for Turning Point's home

The jumbotron at Turning Point USA’s candlelight vigil for Charlie Kirk at Desert Financial Arena on ASU’s Tempe campus on Monday, Sept. 15, 2025.
Tim Agne/KJZZ
The jumbotron at Turning Point USA’s candlelight vigil for Charlie Kirk at Desert Financial Arena on ASU’s Tempe campus on Monday, Sept. 15, 2025.

Charlie Kirk was like many Arizonans, an out-of-state transplant who made his home in the Valley. Here, he expanded a grassroots organization into a nationwide behemoth.

Kirk was known for the way he resonated with young people and drew them to his conservative advocacy group Turning Point USA. Thousands of young adults attended a vigil for him this week at Arizona State University.

The memorial event honoring conservative activist Charlie Kirk was held at State Farm Stadium on Sept. 21, 2025. See KJZZ's coverage from Glendale.

“I’ve watched a lot of Charlie’s videos growing up and he kind of helped guide me as to what my own personal political views are,” ASU alumna Ashlee Davis said. She’s one of several students who said Kirk inspired them as young Christians and conservatives.

Kirk was shot and killed at a Turning Point event on Sept. 10 at Utah Valley University. He was in the middle of hosting one of his signature “Prove Me Wrong” debate table events.

Kirk grew up in the suburbs of Chicago, Illinois — and co-founded Turning Point when he was only 18.

Two years later, Kirk met Tyler Bowyer, an Arizona native who now serves as the head of Turning Point’s political arm — Turning Point Action.

Arizona state Sen. Jake Hoffman (R-Queen Creek) is a longtime friend of both men and does marketing for Turning Point as a vendor.

Hoffman said Kirk’s decision to make Arizona his base stemmed from strategic conversations with Bowyer about getting away from heavily liberal areas.

“An organization that was, you know, of the vein that Charlie wanted to build, had two choices. Can move to Washington, D.C., which is what I think most organizations opt to do, or it could move to the heartland. And that was really Tyler's argument was, you know, Tyler said, ‘Look, if we're going to be the juggernaut that we think we can be, we need to be as in touch with everyday Americans as possible, like Washington, D.C., Northern Virginia. It's a very out of touch environment,’” Hoffman said.

State Sen. Jake Hoffman on Jan. 13, 2025.
Gage Skidmore/CC by 2.0
State Sen. Jake Hoffman on Jan. 13, 2025.

So in 2017, Kirk and Bowyer set up shop in a small office in downtown Mesa. From there, the organization expanded rapidly.

Turning Point was instrumental in getting President Donald Trump reelected in 2024. And with Kirk’s influence growing, Hoffman said he’s completely sure that Kirk would have become president himself one day.

“We just knew it like it didn't have to be said. We said it because we knew it. No, he would have been president. I can, I can guarantee it,” Hoffman said.

But in a split second, everything changed.

Hoffman was monitoring the Utah event remotely and remembers hearing that Kirk had been shot.

“I texted someone. I said, Hey, I need an update, what's going on? And they said, ‘he's gone.’ And at that point, I just broke down,” Hoffman said. “This is not how it's supposed to work. This is not how America is supposed to work. This is not how college campuses are supposed to work. College campuses are supposed to be the place where you go to debate ideas.”

Now, Hoffman accuses the political left — and only the left — of trying to rile up their supporters and encourage more political violence.

Hoffman said Democrats who reject that rhetoric are welcome to take part in mourning Kirk at events like an upcoming memorial service in Glendale on Sunday.

“Conservatives don't need you to agree with us on everything, but we do need you to be willing to defend our right to say what we believe, just as strongly as we're willing to defend your right to say what you believe,” Hoffman said.

Controversial statements were part of Kirk’s routine on social media, at college campus debates and on his popular podcast, the Charlie Kirk Show.

For instance, comments Kirk made about gun violence in 2023 drew condemnation at the time.

His assassination makes them more haunting now.

“I think it's worth (it) to have a cost of, unfortunately, some gun deaths every single year so that we can have the Second Amendment to protect our other God-given rights,” Kirk said.

Kirk supporters say such remarks were part of his brand of activism, based on the Socratic method. But Kirk detractors say he weaponized free speech by denigrating transgender people, gay marriage supporters and affirmative action recipients.

Remarks like those didn’t dissuade people across the country, including some here in Arizona, from flocking to Kirk and joining the conversation on his podcast, like Kirk’s doctor, Zuhdi Jasser.

Jasser first met a teenage Kirk at a retreat for future leaders. Kirk’s positivity drew Jasser in.

“He was the youngest guy in our group. And I cannot tell you how strikingly brilliant he was,” Jasser said.

He came away not just with a new friend, but wanting Kirk to meet his own children. Jasser had long been urging them to maximize their abilities to serve God and country.

“My kids wouldn't listen to me. But they were listening to Charlie's show. They were listening to what he was doing. The same thing that I was telling them,” Jasser said.

He said Kirk didn’t just influence Arizona institutions like ASU, he created one in Turning Point.

Jasser said he’s still in denial that his friend is dead, even as he prepares mentally for the emotions bound to surface during Sunday’s memorial.

But the swell of outrage at Kirk’s death and the outpouring of interest and support for Turning Point is something Hoffman said he’d want to share with his friend.

“They don't know what they just did. They just woke up about more than a million Charlie Kirks, and they're not ready for what's about to happen,” high school student Taylor Sharp said Saturday.

Taylor sharp talks to KJZZ’s Camryn Sanchez before Turning Point USA’s candlelight vigil for Charlie Kirk at Desert Financial Arena on ASU’s Tempe campus on Monday, Sept. 15, 2025.
Tim Agne/KJZZ
Taylor Sharp talks to KJZZ’s Camryn Sanchez before Turning Point USA’s candlelight vigil for Charlie Kirk at Desert Financial Arena on ASU’s Tempe campus on Monday, Sept. 15, 2025.

“The shooter tried to silence Charlie and what he stood for in the movement, and the opposite is going to happen,” ASU student Bella Keenan said.

If he could speak to Kirk again, Hoffman said he’d tell his friend that God’s plan is bigger than Kirk ever thought.

“Knowing what I know now, I would tell him. I would say, ‘man, God's plan is so much bigger than you ever thought,’” Hoffman said.

More Charlie Kirk news

Camryn Sanchez is a senior field correspondent at KJZZ covering everything to do with Arizona politics.
Matthew Casey has won Public Media Journalists Association and Edward R. Murrow awards since he joined KJZZ as a senior field correspondent in 2015.