KJZZ's The Show May 5, 2017 Published May 5, 2017 at 2:18 PM MST Listen (Photo by Stina Sieg - KJZZ) One word you hear kicked around in the direct-selling world is "empowering." For Anne Schneider, that's not a hollow tag line. She says her company has helped her come out of her shell - when she didn't even know she had a shell.