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Why we’re hearing more about tariffs in commercials

shirt tag made in america
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Tariffs have been a big topic of conversation — their potential impact on prices and the overall economy. But talk of tariffs is also showing up in places beyond just the news, including in commercials.

Some companies have been including tariffs in their pitch to consumers, sometimes as a way to compare their prices to those of their competitors and others as a way to point out their products are made in America.

Tim Riester, founder and CEO of the Phoenix-based advertising firm Riester, joined The Show to discuss.

Tim Riester
Amber Victoria Singer/KJZZ
Tim Riester

KJZZ's The Show transcripts are created on deadline. This text is edited for length and clarity, and may not be in its final form. The authoritative record of KJZZ's programming is the audio record.

Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.
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